Drop a pin.
Spot a home that isn't for sale? Drop a pin and send the owner a short note about why you'd love to live there.
How it works
How This Way Up works
Pin a home you love, send the owner a note, and let a physical postcard do the chasing if they've never heard of us.
Three steps to a conversation
1 2 They read it.
The owner sees your pin and your message the moment they check in — no cold calls, no doorstep viewings.
3 You talk.
If they're open to it, the two of you start a private conversation — no agent, no listing fee, no pressure.
Belt and braces
What if they don't check This Way Up?
Then we post them a card. You can choose to send a physical postcard direct to the owner's letterbox — with your note, a unique code, and a QR link straight to your message. They don't need to know This Way Up exists.
- A short unique code and QR go on the card — either one opens your note in one tap.
- The card is addressed only to the property, never named — nobody's identity is exposed.
How it works
Remember a place
Free. A Pin drop stored in your profile. Make them public or keep them private.
Leave a message
Free once verified. Waits for the owner and signed by you.
Send a postcard
Speed things up! We send a private printed postcard to the owner. The card has a unique ID and the owner can then collect your message.
Register your property
Find your property and our system checks the Land Registry automatically to verify your ownership. You can receive messages, engage with interested users and list your property for sale or to let if you wish.
Agents
Manage your portfolio and source new opportunities. Our Agency portal streamlines your workflow and provides extensive data points to assist placement, pricing and accurate market positioning.